SEO or Search Engine Optimisation copywriting for websites
SEO copywriting is largely about building page text, both ethically and with relevance to the page subject matter and following certain rules.
There are a number of other things that web developers can also do to help a page to be found, such as link building, and article publishing, but there is no better start than good, relevant copy.
SEO is centred around text on the page which is well written, subject matter relevant, and makes good use of key phrases in order to get your site found organically – i.e. when someone searches a phrase, good search engine optimisation will help your site to be found.
Good SEO takes a little time and patience and research into the number of competing pages, the frequency of search terms, etc.
Anyone can offer to get you on to the front page of a search engine for a phrase that nobody ever searches for – no help whatsoever in finding new customers for you.
RHC Copywriting will conduct detailed research both in the search terms and key phrases and also analyse the results. For any successful marketing strategy you need to know:
- Frequency of site visits
- How many visitors?
- How many are new and how many are return visitors?
- How long they remain on each page?
- At what point they entered the site
- Most importantly, at what point they left
- Did they respond to any call to action?
If you are looking to be found regularly within the search engines through good search engine optimisation, and to then converting those visitors into real sales leads, then contact RHC Copywriting TODAY to see how we may assist you – even if you have an existing website.
Call 01284 717184 or via our contact form – TODAY